There is no doubt interior designers are being challenged with the down turn in the economy. Some challenged right out of business. So if you and your firm are feeling the economic effects, perhaps a little education and knowledge will help.
The Scottsdale 68 Design District, Scottsdale, AZ announced today a “Business Of Design” conference for the professional interior design community for October 28 and 29, 2010. Designing The Future of Design, a Design Symposium on the Business of Design will feature national speakers addressing the recent challenges to the interior design profession. The event will be held on the campus of the Scottsdale Design District.
The keynote speaker will be Michela O’Conner Abrams, President of Dwell Magazine and Dwell Media, a design and lifestyle media company based in San Francisco, CA. During her presentation “The New Face of Affluence,” Ms. Abrams will show how the economic downturn has created a new consumer mindset. She will provide research that indicates the age of conspicuous consumption and the era of “bling” is no longer relevant.
To-the-trade workshops and seminars offered during the two-day event will focus on topics such as the real vs. the perceived value interior design plays in the built environment, how best to survive and thrive the recession and how to build a design business “brand” that endures.
“These are indeed challenging times for everyone in the design community,“ stated Michael A. Thomas, FASID, the National President of the American Society of Interior Designers (ASID) and one of the presenters, “And this conference will offer designers the opportunity to learn how they can evolve and adapt their practice to address the behaviors of the design client and consumer in this new economic environment.”
Attendees will receive 8 hours of approved continuing education and will be able to network with local and national leaders of the design community. Platinum sponsors of the education conference include the ASID/Arizona North Chapter, Dwell Magazine, The Hotel Valley Ho, and the SDD Tenants Association at the Scottsdale Design District.
• For registration or additional information about the conference, go to: http://bit.ly/9u2khT
Source: bit.ly
